Glam9: Digitizing India's Salon & Beauty Industry
Overview
Glam9 is a digital platform designed to connect beauty professionals and clients across India through two dedicated mobile applications, Glam9 Vendor App and Glam9 Customer App, along with a modern website. The goal was to help salons, spas, and freelance beauty artists grow their business, manage appointments, and showcase their services, while providing customers with a convenient, transparent, and stress-free beauty booking experience. With Glam9, vendors can upload their portfolio, list detailed services, manage schedules, and promote special deals, all while reaching a pan-India audience. Meanwhile, customers can explore nearby salons, compare services and prices, read real reviews, and book specific artists with ease. The platform was built to support both male and female beauty needs, making it an inclusive and complete solution for the beauty service market.
Challenges
The primary challenge was to build two separate yet interconnected mobile apps catering to two distinct user types, vendors and clients, without compromising user experience or performance. Glam9 needed a real-time booking system, a multimedia showcase for vendor portfolios, geo-location features to find “salons near me,” flexible membership and advertising options for vendors, and a smooth, transparent booking flow for customers. Additionally, integrating review systems, personalized artist profiles, and scalable infrastructure to support thousands of users nationwide required meticulous planning and execution. Creating a responsive website that reflects the platform’s offerings and encourages onboarding was also key.
Solution
We developed a solution that includes the Glam9 Vendor App, Customer App, and a responsive website, all built with user-centric design and scalable technology. For vendors, we enabled features like portfolio uploads, service listings with pricing, real-time availability, in-app advertising, customer reviews, combo offers, and easy appointment management. Vendors can showcase their staff, boost visibility, and increase revenue through targeted promotions. For customers, we built an intuitive app that allows them to explore salons, view service galleries and reviews, compare prices, and book appointments with their preferred artists. With transparent pricing, combo deals, personalized suggestions, and in-app notifications, the user experience is seamless and engaging. The website serves as a central hub for promoting the apps, outlining subscription plans, and encouraging signups. Overall, our solution helped Glam9 become a powerful marketplace for beauty professionals and clients across India.
