The Key Steps to Turn Your Mobile App Idea into Reality
Many individuals and companies are coming up with new mobile app ideas to become showbiz royalty in their field. They either need to reach another new audience or better serve their existing customers. However, people are moderately unaware of the steps or process expected to turn a mobile application thought into the real world. Because of the absence of skill and data among new businesses and established companies, most of them don’t know how to go about shaping the application idea.
I have been helping a few companies build their mobile application. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anybody from any industry get their mobile application thought transformed into reality.
1. Write Feature List
Conceptualize your thought starts by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your thought a few times and in many different ways. This rundown likewise will be helpful when you have a discussion with your co-founders, designers, investors or developers; they all going to ask for it.
Note that you should have them sign an NDA before you share your feature list. Your feature list should be perfect and straightforward. Likewise ensure it has popular and unique feature, which will play a significant role in the success of your product.
2. Do Market Research
After writing your strong list of features, you want to do market research to identify the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.
3. Identify The Audience
It is very important to identify who would use your app and who the audience would be for your product. Your users can be from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s prosperity, and this knowledge from focus study can go far in characterizing product success.
4. Identify The Monetization Strategy
Making money is the biggest reward and energizer for your idea. You can make money from your app idea in several ways: subscription fee, in-app purchase, in-app ads, user data, and sponsorship. You want to know which one works for your app, audience, and market. Launching a paid app does not work these days, but you can make the app free with an in-app purchase option for additional functions. In-app ads are also losing their shine these days due to the user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you a good return on investment.
5. Create a Wireframe
You may not have done it before, or may not know how to do it. However, the rough sketch or wire-frame helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wire-frame can be created using online tools. When you start doing the wire-frame, you will be able to polish your application idea and features list further. Also, this helps you decide the appropriate navigation of the whole application. You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wire-frames, along with your feature list, will create very good specifications for you to build the mobile application.
6. Approach App Developers and Get Estimate
Once you have your version of the feature list and wire-frame, you want to start identifying companies who can build your mobile application in a high-quality, best features, and cost-effective way. You should search for local companies and some global companies and reach out to them. Once you finalize 5 to 6 good companies, have them sign the NDA and send them the full project details. Good and professional companies should evaluate your details and ask you a bunch of questions.
You should make sure to answer them in brief so that your idea is fully communicated. A good company should also be able to provide you with some suggestions to improve your idea. You should get proposals from multiple vendors, with time and cost for development, and compare them. You should evaluate the companies on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one company and start working with them.
7. Get The App Developed & Tested
Have your app developer start building the app for you. They should be able to send you the app every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost, and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.
8. Launch The App
Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. get some consulting from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter, and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy. If you have more in your budget, you can hire a PR or app marketing company.
9. Gather Market Response & Prepare For The Next
After the initial launch and marketing, you can collect user data, market response, and demand. If you receive a good response, you can plan the next phase for the app. Repeat Step 1 through 9 for the next phase. This time, you should be able to do them a lot faster and more efficiently. If the app is not received well in the market, find out what is hampering growth and have a plan of action.
Step by step performance is most important for turning your mobile application idea into reality. Because if you miss a single step and you gonna face several problems. Here at YoungBrainz Infotech, we take care of every step to make app idea into reality. From feature listing to gather a market response. We are professional to design and develop mobile applications.