How to Improve More Publicity for Your Mobile App with Keyword Optimization
Tech bloggers are also ardent about reviewing new stuff, but their desire can cost you three- or four-digit sums. The good thing is mobile app marketing doesn’t end with outreach and face-to-face meetings. You can tactic members of local events, but they may forget about your app on coming home.
As a developer, you have to do lots of work to release your mobile app. But if it gets no more than a hundred downloads after a while, that’s definitely not the ROI you aimed for. There are many ways to gain more exposure for your app.
A Step1: By-Step Guide to Marketing your Mobile App
Possible users of your app can stumble upon it when browsing the web. For that, your content must rank on the first page of organic search results. By saying “your content,” I mean not only the copy on your site but also descriptions you submit to app stores and guest posts you publish on third-party resources.
Choose keywords based on use cases of your app.
It may complete like a paradox, but keyword research connecting app promotion doesn’t start with the app itself. It starts with thinking users’ needs and the ways your app run into them.
Let’s say you developed a mobile app for PayPal. Think of the purposes it serves to people who may want to download it. The finest pattern to follow in purpose-driven keyword research is a how-to:
How to drive mobile payments to the bank account;
How to succeed payments on the go;
How to access transaction details from your mobile;
Once you make a list of your app use cases, you can widen it with real users’ enquiries. Google reveals them in two spaces on the results page. Thanks to Autocomplete in the search field, you can check diverse variations of your keyword, while you’re typing it.
If you scroll down to the bottom of SERP, you will also able to see Connected Searches. That box includes even more propositions on how to phrase your app use cases.
Step 2: Modify broad keywords to more specific phrases
With cut-throat competition online, broad keywords will get your mobile app nowhere. Traffic from them already goes to big performers in your industry. I mean app developers with abrilliant reputation, loyal audience, and robust backlink profiles. Obviously, you won’t outperform them with something generic.
Instead, your wording must be more exact if you want app keyword optimization to work. You can mention anything from your app features and purposes to the target audience and devices it’s meant for.
Here are some modifiers that can make the broad phrase “mobile apps” more specific. You can even combine modifiers from different categories in one keyword to achieve a higher level of specificity.
Particular phrases you’ll use in your promo content are called long-tail keywords. They get around 30-90 searches stats per month, unlike broad terms whose capacity can reach a few thousand searches.
Don’t let those relatively small numbers distort you. Here’s how kits work in current SEO; different users type in different phrases when searching for the same kind of information. With the launch of the Rank Brain algorithm, Google has develop smart enough to understand their search intent and return relevant results regardless of dissimilar phrasing.
In other words, if you optimize your promo content for a single long-tail keyword, it can rank for hundreds or even more.
The way words are prepared in a query is a small substance for Google too. Let’s we all check it out on the example of “mobile apps 2018 for small minor businesses.” In the search result, “small business” is in the middle of the target phrase, while “2018” is at its end.
Identify easy pickings among broad keywords.
Long-tail keywords are not the only choices to make it to the top. Your promo content can rank high for broad keywords sections too. To pick the low-hanging fruit, analyze the following metrics.
This is a daring metric to check when investigating keywords. If a term has a high effort score, it means top app designers already hold the highest positions for it. There’s little to no wager you’ll push them down and take their place, especially if your backlink profile profits to theirs. Instead, choose keywords with a least difficulty score.
For example, the phrase “food apps” has a difficulty score of only 3 points, which makes it a must-try if you develop apps in this niche.
Borrow keywords from the top-ranking content.
Ever questioned how users land on the top 10 pages in SERP? You can admittance the secret data with the help of SERP checkers. These tools disclose what keywords popular content ranks for and how much traffic they create. On click, you can form them all one by one. To outrank rival pages, use expressions with a short difficulty score.
Move from clichés to unique keywords.
Do you track a blog to sustenance your mobile apps? Then, focus on topics that haven’t been more covered like a thousand times. You can treasure original keyword ideas in places where app users hang out, for example: tech forums, social communities, and Quor
If you come across the same app-related doubt time and time over again, there’s probably no beneficial content about it. Be the first developer who writes afinal guide on that issue. That’s how you’ll get a step ahead of your competitors.
You probably don’t have to be an expert SEO to pick interesting juicy keywords for your mobile app promotion. Using this full complete guide, you’ll effortlessly analyze all the pros and cons of each keyword. Just note that app keyword optimization works greatest when get join withmutual link building. At the end your site just needs a high-quality backlink profile to appearance rank-worthy in the eyes of Google.